FULE IS A CHINESE ART DIRECTOR & DESIGNER BASED IN SG
So far in my career I’ve done different types of things – brand identity, digital experience, product design, and traditional film & KV. But to me those are just tools, the core of it is always about the concept. So even I came from a design background (and it will always be my strength), I want to continue improving my ability to come up with great concepts and to find unconventional ways to bring them to life. I’d like to find a place where I can do more of that/learn more about that.
WORK EXPERIENCE
AKQA
DEC 2012 – JAN 2016
DESIGNER
ANOMALY
FEB 2016 – FEB 2018
ART DIRECTOR
NINJA
FEB 2018 – AUG 2019
CREATIVE GROUP HEAD
SUPERUNION.SG
AUG 2019 – PRESENT
SENIOR DESIGNER
EDUCATION
CHINA ACADEMY OF ART
GRAPHIC DESIGN, BACHELOR’S DEGREE
2007-2011
UTRECHT SCHOOL OF ARTS
EDITORIAL DESIGN, MASTER’S DEGREE
2011-2012